In 1967, Cuban-born George Feldenkreis and his brother Isaac began by importing children's school uniforms from Japan into Puerto Rico, then focused on guayaberas, the four pocket embroidered tropical shirt that is one of the most authentic symbols of Latin culture. George expanded the business to Miami, where he became known as the "Guayabera King."
In 2000, George and his son Oscar Feldenkreis decided to capitalize on the growth, potential, and appeal of Latin culture by expanding into a full lifestyle brand, and launched CUBAVERA.
Since its inception the CUBAVERA brand has transformed the ideals, joy and "sabor" of Latin culture into apparel. Taking authentic fundamentals from the traditional guayabera, the brand couples innovative fabrics and design for a new twist on a traditional staple. CUBAVERA has developed from its signature shirts into a collection offering a variety of suit separates, shirts, jackets, pants, shorts and accessories.
The inspiration for the line is influenced by a variety of themes and experiences, heritage, music and a tropical lifestyle. These ideas are then accentuated by the art deco designs of South Beach. The clothes are comfortable and easy to care for, giving them the relaxed casual elegance, which are the foundations of CUBAVERA.
Bold and Distinctive Styling
Strong Temple Designs
Designed for a Comfortable and Relaxed Lifestyle
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