FOR IMMEDIATE RELEASE
David Batt, Marketing Manager
EYEWEAR DESIGNS LTD. ANNOUNCES THE LAUNCH OF THE TONY HAWK EYEWEAR COLLECTION
Bethpage, NY (August 1, 2015) – Eyewear Designs Ltd. announces the launch of the Tony Hawk Eyewear Collection for Fall 2015.
Born in California, the Hawk brand is the leading, globally recognized "skate culture" lifestyle brand that combines style and performance; built for real life! The maxims/values for the brand are:
Durability Connected Utility Inspired
Quality Authentic Original
Soul of Skate Innovative Built for Real Life
"We are excited to partner with Tony Hawk and his team to launch the Tony Hawk Eyewear Collection" states Andrea Gluck, Co-President of Eyewear Designs Ltd. "We identify with the maxims/values of the brand and feel the Collection captures the spirit and essence of the brand and lifestyle of Tony Hawk."
"His goal is to inspire the next generation of innovators. We believe our partnership with them on the Tony Hawk Eyewear Collection exemplifies this mission. We have created an incredible eyewear collection that reinforces the mission statement of Tony Hawk and presents a truly unique eyewear collection to the market." states Gluck.
"I'm impressed with the commitment from the team at Eyewear Designs Ltd. to develop the Tony Hawk Eyewear Collection to our values and aesthetic vision of the collection," said Tony Hawk. "Their use of innovative styling, attention to detail and creative use of materials make the collection everything we hoped it could be."
The Tony Hawk Eyewear Collection will launch in August 2015 with the release of 8 styles in 3 colors and a release of 5 additional styles in October 2015.
In support of the launch of the collection, Tony Hawk will be appearing at the Vision Expo Show in Las Vegas at the Sands Expo. Tony Hawk will be in Eyewear Designs' booth number 18015 on Thursday September 17th from 12:00 – 2:00 pm.
"We are particularly excited about Tony Hawk's appearance at the upcoming Vision Expo West Show," states Gluck. "Tony's strong social media presence along with his huge fan base, make this an ideal opportunity to promote the launch of the collection both at the show and on social media sites. We believe his fans will appreciate and gravitate to the eyewear collection with its inherent style and function," stated Jenny Esposito, Social Media Manager at Eyewear Designs Ltd.
To learn more about the Tony Hawk Eyewear Collection and to learn more about his appearance at Vision Expo West in Las Vegas, visit www.eyeweardesigns.com.
Like Eyewear Designs Ltd. on facebook.com/EyewearDesignsLTD or follow us on Twitter @Eyewear_Designs to get the latest updates about the Tony Hawk Eyewear collection.
About Eyewear Designs Ltd.:
Eyewear Designs Ltd. is headquartered in Bethpage, N.Y. The company designs, distributes and markets superior quality designer eyewear products to an ever-growing global distributor network and many large retail accounts. For over 40 years, Eyewear Designs has been acknowledged as an industry leader offering world-class designer brand eyewear with innovative styling, manufactured to the highest quality standards.
About Tony Hawk:
Tony Hawk began skateboarding at age 9. By the age of 12, he was winning amateur contests. At 14, he turned professional, and by the time he turned 16 years of age he was widely regarded as the best competitive skateboarder in the world. When he was 25, he'd competed in 103 pro contests, winning 73 of them and placing second in 19—a record that will almost certainly never be matched. Tony retired from competition in 1999, though he continues to perform skate demos and exhibitions around the world.
Tony's commitment to the skateboard lifestyle and community, have never wavered. Tony has created many brands of products, toys, video games, apparel and, of course, skateboarding gear, all with one thing in common: authenticity. He founded the Tony Hawk Foundation in 2002, which seeks to foster lasting improvements in society, with an emphasis on supporting and empowering youth. Through special events, grants, and technical assistance, the foundation supports recreational programs, with a focus on the creation of public skateparks in low-income communities. The Foundation favors programs that clearly demonstrate that funds received will produce tangible, ongoing, positive results. To date, the foundation has awarded $5.2 million to over 550 public skatepark projects serving over 4.8 million visitors annually.