Once upon a time in New York City, two men sat down for what would be an interesting conversation. That day, they sketched an iconic identity. A bunny skull and crossbones - two elements working as one. Rebellion with style, sophisticated mischief so to speak.
Tradition is our foundation, the pillar to which our high-quality products are made. But only following tradition could hold us back from our true potential. Instead, we bring edge to tradition and our made for mischief motto is inspired by a life rich in risk and reward.
As the brand evolved, the idea of eyewear came to the forefront. It was an ideal opportunity to use the same philosophy to create eyewear that was different – that combined tradition with an edge. Distinctive eyewear with a nod to the classics but with a sense of irreverence and dash of creativity. Bold with striking colors and material combinations, the eyewear collection was borne. Featuring products with an amazing attention to detail, superior craftsmanship and a sense of mischief.